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Trends and Predictions for 2021

Date: Tue 10th November 2020

With 2020 having shown the ability of the digital printing supply chain to respond quickly and effectively to market demands, even in the face of a global health crisis, it is more important than ever to try and get a handle on what next year will bring. 

The digital label and package printing industry takes the time out from its collective hectic schedule to ponder what the next year, and beyond, might have in store..

Digital Labels & Packaging Magazine spoke to Ian Conetta, managing director of Delga Group, to get his thoughts on what the coming years might have in store for us. 

"It has been a challenging summer for most. Within the Delga Group we have businesses within packaging, labels, public sector, private sector and commercial. At different times each sector has faced different challenges.

One area we have seen continuous growth is in packaging. Our primary USP at Delga Press is our ability to produce high-quality, short-run, multi-SKU printed packaging. With high street retail in decline, we have seen a growth in small artisan businesses offering an online presence. These companies require innovative solutions to gain product advantage. Our service offering has complemented their requirements.

The key to success for the next 12-18 months will be innovation and efficiency. Price and service are a given. As the economy struggles within recession, we will undoubtedly see price battles and unfortunately failed businesses. It is essential to us that we offer a solution that is competitive but more importantly innovative.

We are all having to work harder at present, but those that come through this pandemic will be the ones that work smarter."

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