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How to utilise substrates, colours and embellishments to create engaging packaging.

Date: Mon 18th September 2023

Hairbrush packaging with creative aperture


Creating engaging packaging that takes advantage of elements like apertures, closures with haptic feedback, intricate laser cutting, embellishments such as high build UV and foiling, textured stocks, coloured stock, kraft stock, white ink, and even neon ink can be an exciting and creative endeavour. Let’s walk through how you can utilise these elements to make your packaging more engaging.

Apertures can be strategically placed on your packaging to showcase the product inside, consider unique shapes and sizes for these apertures to create visual interest. The packaging engineers at Delga Press can help you bring your idea to life with their extensive knowledge of what works and what doesn’t when it comes to apertures, and they often come up with ideas that customers haven’t even considered.

Haptic Feedback provides tactile feedback, such as clicks and snaps, giving extra peace of mind for you and the consumer that the product is well protected and secure.

Embellishments are decorative elements like embossed patterns, raised textures, foiling and high build UV which add texture and depth to specific design elements and create a visual and tactile experience that draws attention to important information or graphics.

Intricate Laser Cutting can create delicate, intricate, and interesting cuts that are not possible using conventional dies, so if there is a design you’ve struggled to bring to life, contact us to see if we can smash down the barrier for you using our cutting-edge laser cutting technology.

Textured Stocks enhance the tactile experience for customers. When choosing a texture for your packaging, it's important to consider how it aligns with the theme and message of your product or brand. For example, a linen texture is often associated with luxury products whereas kraft and natural fibres are often associated with organic and eco-friendly products.

Coloured Stock can bring an extra dimension to packaging if you can find one that matches your brand identity, be careful to ensure legibility and contrast for any text or graphics on coloured stock.

White Ink can be used on coloured or kraft stocks to create a striking contrast. You can also highlight important information or intricate details with white ink.

Neon Ink can add a vibrant and attention-grabbing element to your design. Check out this record sleeve produced by Delga Press for a London-based design agency that was a finalist in the 2022 Antalis Creative Power Awards.

Inclusive Design incorporates user-friendly design elements for easy opening, ensuring the product is accessible to individuals with various abilities. The form and function of these elements can vary depending on the product and package. Our packaging engineers have a wealth of experience to draw from to add the perfect openings for your products.

While these design elements can enhance the visual and tactile appeal of your packaging, it's crucial to maintain a balance and ensure that the packaging remains functional, accessible, and aligned with your brand identity. Conduct user testing, consider sustainability, and consult with a packaging specialist to bring your vision to life effectively. Delga have a CAD design service so you can test your samples before they go into production.

 

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