Reflections on London Packaging Week 2023

The dust has settled on London Packaging Week and while we’re busy dealing with all the connections we made at the show, we wanted to take some time to reflect on the event. It was obvious that the focus of nearly every talk and stand surrounded the topics of innovation, sustainability, personalisation, and connectivity.

Whilst the show itself reported a 50% rise in visitors, Delga Press recorded and increase of 68% over last year, indicating that visitors found our stand showcasing sustainable, personalised, connected, and engaging solutions very relevant.

In today’s developing and growing marketplace, never has it been so important for brands and businesses to stand out from the crowd, a task that’s easier said than done. Packaging and labels not only need to be functional, but they need to attract, engage, and connect with consumers whilst offering a sustainable and personalised customer experience. Consumers like to feel valued and special and there’s no better way to help achieve that than through the product itself.

Furthermore, brands are looking to unite the Digital with the Physical world through their product packaging and labels using evolving and emerging technology such as QR Codes and Augmented Reality.

Customer journeys can then continue through websites or dedicated landing pages that are designed to engage, interact, and strengthen the relationship between a customer and a brand. So, packaging and labels no longer just serve a purpose, they are intrinsic to the overall customer experience beyond the checkout.

Are you ready to push the limits? 

We are excited to show you how our print capabilities can perfectly complement your journey into the future of packaging and labels. With our innovative printing techniques, we can bring your brand to life and create captivating designs that will leave a lasting impression on your customers. From vibrant colours to intricate details, our print capabilities will enhance the visual appeal of your packaging, making it stand out from the competition.

Let us help you create a packaging experience that not only showcases your product but also engages and delights your customers. Contact us today to discover the endless possibilities of our print capabilities and take your brand to new heights.

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